Why The Woobles Became So VIRAL?

History & Rise

It started with yarn, a crochet hook, and a vision. From this simple beginning, The Woobles transformed a cozy hobby into a viral sensation that’s charmed beginners and experienced crafters alike. Founded by Justine Tiu and Adrian Zhang, The Woobles offers beginner-friendly crochet kits that make crafting not only approachable but also incredibly fun. What sets them apart isn’t just the adorable designs but their unique mission to make crochet an enjoyable, meditative, and confidence-building experience for all.

Let’s dive into the heart of The Woobles and discover how they turned an art form into a beloved brand.

Why Handmade Beats Store-Bought Every Time?

When it comes to gift-giving, store-bought items often fall short of the charm and thoughtfulness that comes with something handmade. Sure, gadgets, perfumes, or designer bags are exciting. Still, nothing compares to a gift crafted with care—like a tiny crochet plushie of your favorite character, lovingly created by a friend.

The Woobles tapped into this sentiment by offering crochet kits that let people create heartfelt, handmade gifts. Their easy-to-use kits and cute designs make it possible for anyone to crochet, even those with no experience. By teaching people how to crochet, The Woobles gave crafters the power to create gifts that come from the heart—gifts that are as personal as they are memorable.

The Birth of The Woobles

The Woobles started as a personal project for Justine Tiu, who faced the frustrations of learning to crochet through scattered tutorials and complicated patterns. Even with a design background, Justine struggled to create her first plushie, often ending up tangled in yarn and overwhelmed. But instead of giving up, she had an idea: What if crochet could be made simpler for everyone?

Determined to turn her struggle into something positive, Justine created easy-to-follow kits that anyone could use. Thus, The Woobles was born—a brand focused on teaching people to crochet through simple, accessible tutorials that eliminate the guesswork. Each kit includes a pre-started piece, specially designed “Easy Peasy Yarn,” and step-by-step video guides, making the process as smooth as possible for beginners.

The Woobles didn’t just bring crochet to beginners; they created a way for people to relax, find joy in learning, and build confidence through crafting. This unique approach set them apart and created a sense of community around a shared creative journey.

How The Woobles Took Social Media by Storm?

In today’s digital world, a strong online presence is crucial, and The Woobles knew exactly how to capture attention. They brought crochet into the digital age, sharing their adorable designs across platforms like Pinterest, TikTok, Instagram, and Facebook. Through fun and engaging content, they showcased their kits and shared tips, inspiring millions to pick up a hook and yarn.

With over 10 million monthly views on Pinterest, millions of likes on TikTok, and a massive following on Instagram, The Woobles created a social media frenzy. They didn’t just market a product; they built a brand that felt inclusive, encouraging anyone to join in the fun. The Woobles’ social media presence turned crochet from a niche hobby into a viral trend, making it accessible to people of all ages and backgrounds.

Taking the Leap of From Google to Crafting

Justine Tiu was once a Google UI designer, working in a corporate world far removed from the world of crochet. In 2020, she left her job to start The Woobles with her husband, Adrian Zhang, a former Wall Street professional. Their combined skills—Justine’s expertise in user experience design and Adrian’s business acumen—gave them a unique edge in building a brand that’s as thoughtful as it is successful.

Leaving their stable jobs to pursue a passion for crafting was a bold move, and they faced plenty of uncertainties. But, driven by their desire to make crochet accessible to everyone, they persisted. Their hard work and dedication paid off. The Woobles quickly grew into a thriving business with partnerships with major retailers like Walmart and a product line resonating with hundreds of thousands of crafters worldwide.

A Shark Tank Success Story

The Woobles’ journey hit a major milestone when they appeared on Shark Tank, seeking a $250,000 investment for a 5% equity share. Their pitch wasn’t just a business presentation; it was a heartfelt story of a husband-and-wife team passionate about making crochet easy and enjoyable. Their kits came with everything needed to create cute characters, from yarn to easy-to-follow instructions.

The sharks were captivated by their story and their growth, from a $200 startup to a company with over $5 million in revenue. The couple’s sincerity and commitment to helping people learn new skills made a lasting impression, and they ultimately partnered with Mark Cuban and Lori Greiner to take The Woobles to the next level. This partnership allowed them to expand further, but their mission remained the same: to bring joy and confidence through crafting.

The Woobles’ Expansive Product Line

What truly makes The Woobles special is their wide range of kits, each designed to cater to different interests and skill levels. Here’s a closer look at their standout offerings:

  • Pierre the Penguin: A favorite for beginners, this kit includes everything needed to crochet a charming penguin friend. The pre-started piece and video guides make it approachable, even for those who’ve never crocheted before.
  • Harry Potter x The Woobles Bundle: Perfect for fans of the Wizarding World, this bundle includes kits for iconic characters like Dobby, Albus Dumbledore, and Voldemort, allowing crafters to bring their favorite characters to life stitch by stitch.
  • Super Sanrio-dorable Bundle: For fans of kawaii culture, this collection features beloved characters like Hello Kitty, offering a playful twist to crochet projects.
  • Easy Peasy Beginner Bundle: This bundle is the ultimate starter kit, with all the essentials for those new to crochet. It’s designed to make the journey from beginner to confident crafter as seamless as possible.

With each kit, The Woobles aims to make the crafting experience delightful, fulfilling, and accessible. Their product line offers something for everyone, whether you’re a Harry Potter fan, a Sanrio lover, or simply looking for a creative escape.

Affordable Crafting for All

One of The Woobles’ goals is to make crafting an affordable, inclusive experience. They offer a range of kits at various price points to fit different budgets. Here’s a glimpse of their pricing structure:

  • Easy Peasy Beginner Bundle: Starts at $100, offering a comprehensive introduction to crochet.
  • Leader of the PAC Bundle: For fans of the classic Pac-Man game, this bundle is priced at $87.
  • Cab-In the Mood for the Holidays Advent Calendar: Originally priced at $170, often discounted to $140, this kit adds festive flair to your crochet journey.
  • Harry Potter Bundle: The ultimate gift for Potterheads, this bundle retails at around $416, with deals bringing it down to $350.

For those who want to start small, individual kits like Fred the Dinosaur and Felix the Fox are priced at $30 each. Limited-edition kits are also available, giving crafters a chance to enrich their collection with unique designs.

Merchandise for True Fans

Beyond crochet kits, The Woobles offer a line of stylish merchandise for fans who want to show their Woobler pride. From the Cap-solute Classic Cap to the Check It Off Your Bucket List Hat, these items let fans celebrate their love for crochet. Priced at $35 each, they’re a fun and affordable way to accessorize. Additionally, adorable keychains are available for just $10, perfect for those who want a small token of their Woobler journey.

Wrapping Up 

In a few short years, The Woobles have shown that a traditional craft like crochet can become a viral hit. Their journey is a testament to the power of creativity, community, and confidence. Through their thoughtfully designed kits, they’ve not only made crochet accessible but have also helped people around the world discover the joy of making something with their own hands.

Whether you’re a beginner looking to try your first project, a fan of Harry Potter or Sanrio, or simply in need of a relaxing, mindful hobby, The Woobles has a kit for you. So, what will you crochet next?

Arifin Rahman Abid

Arifin Rahman Abid is a professional content writer with a flair for tackling both trending and timeless subjects in business, finance, technology, travel, and the latest gadgets. With over three years of professional writing experience and an educational background in English Literature, he brings a unique blend of creativity and expertise to his work. From a young age, Arifin developed a distinctive writing style characterized by a personal and native tone. His primary focus is on engaging diverse target audiences and crafting content that resonates and leaves a lasting impression.